While Joe and his
girlfriend Silvia are watching a tokusatsu drama during a date, Silvia
is kidnapped by the movie's antagonist and taken into the world of the
movies: Movieland. Joe is able to follow Silvia after being picked up and
taken into Movieland by the robot Six Majin. Inside the movie, Joe must
rescue Silvia from the evil Jadow, the game's organization of villains.
To help him, Captain Blue entrusts him with a V-Watch, telling Joe to transform
into a superhero upon saying "Henshin" (Japanese for 'Transformation'),
but Joe made it into his personal catchphrase, "Henshin-a-go-go, baby!"
Joe is the star of
Capcom's hit beat-em-up action platformer, Viewtiful Joe (2003),
and the sequel, Viewtiful Joe 2 (2004). Joe has three 'VFX' powers,
Slow, Mach Speed, and Zoom in; all of which are designed to emulate camera
tricks inspired by the likes of The Matrix.